GET IN TOUCH
A FRESH
PERSPECTIVE
ON HYPE
BY EQL
Sharing insights from the world of hype that only we can see.
We learn and improve with every drop, and now we’re sharing some unique insight on what fans are buying, how scammers are scamming, and what you can do to run a better drop or get a fairer chance.
By the Numbers
And we don’t just prevent bots, we help retailers sleep better at night knowing payments won’t fail, sites won’t crash, and their customers have a fair chance at every release.
50M+
Million signals analyzed
12
Countries supported
1M+
Fraudulent entries denied
500,000+
PRODUCTS INTO THE HANDS OF REAL FANS
Still no better feeling than helping retailers connect with their real fans.
headaches IN HYPE AREN’T UNIQUE TO SNEAKERS
No matter the category or product, if it’s in demand and limited, retailers of all shapes and sizes likely struggle with bots, fake accounts, sites crashing, inaccurate payments, you name it. Ultimately preventing real fans and customers from getting their hands on the products they want.
200+ BOTS
are on the market today (yes, we’re monitoring them).
REVOLUT CARDS
are the #1 card of choice for those who bot.
We still love you Revolut 😘
34% OF ENTRIES
show scam, bot, or fraudulent signals.
Hustle Smarter
WE SAW 38 ATTEMPTS AT JIGGING ONE ADDRESS FOR ONE LAUNCH
It was for a Women’s pink Nike Dunk Low.
THE BIG HOUSE
52 PEOPLE
APPARENTLY LIVE AT THE SAME ADDRESS IN SYDNEY
The property listing suggests it’s a one bedroom house.
FIGHTING CHANCE
THE MOST AMOUNT OF ENTRIES SEEN FROM THE SAME IP ADDRESS?
Second Chances
40,000+
fans started with EQL by trying to cheat the system. After being unsuccessful, they now Play Fair.
Portland is the sneaker bot capital of America
AT EQL, WE LOVE HYPE & WE BELIEVE IN FAIRNESS 🤝
When every release is done with integrity, and made smarter with technology, you can trust that your customers will love the experience. Built to withstand the most insane demand, the EQL platform helps retailers save time and resources, get products into the right hands, and get more out of every release. A win-win-win.
MEET THE RUN FAIR STAMP
It’s how we certify that each launch is run fairly and with integrity. It’s a commitment made between the retailer and the fan—the retailer commits to running the launch in a fair way and the fans agree to play by the rules.
SO WHO’S WINNING WITH EQL?
HERE’S WHAT WE’VE SEEN
The velocity of demand
42%
of launch Entries land in the first hour
WHAT’S IN DEMAND?
SIZE
10
6
7
8
9
10
11
12
A US Men's size 10 is the most popular size for botters.
LITHONIA, GEORGIA has the smallest shoe size
The average male shoe size is 6 and 9.
THE HOME OF BIGFOOT MIGHT BE CHAGRIN FALLS OHIO.
The average male shoe size is an 11.
LUCKY ZODIAC
FANS BORN IN AUGUST OR OCTOBER WIN THE MOST ITEMS
(Sorry May, you win the least)
THE EQLIZER IS THE SECRET SAUCE
Don’t fret the L, the likelihood of your next W increases as the EQLizer rewards you for continuing to enter fairly
FOR RETAILERS
You’re in control of the variables—want to reward loyalty, proximity, or other data points? We got you.
FOR FANS
Don’t fret the L, because with every release that you enter fairly, your chances increase.
Our Platform Is...
BATTLE TESTED, FAN APPROVED
When it comes to releasing scarce products, how you do it is becoming just as important as the what you sell. We've built a seamless, trustworthy experience for both retailers and customers, making it easier to increase customer satisfaction and loyalty, too.
1
FROM CHAOS TO CALM
Run launches directly from your site or socials, built on infrastructure that withstands bad actors and traffic bursts.
2
REWARD REAL FANS
Get products into the hands of real fans, not bots, with multi-step security verification and back-end smarts.
3
MANAGE IT WITH EASE
Capture customer data and payment on entry, and keep it secure from beginning to end. When winners are randomly selected, payments are run automatically.
4
UNDERSTAND THE HYPE
Get data into the demand and your customers with every release, and use it to drive deeper connection with your customers.